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Upcoming Events


Create Marketing Results!

Three Powerful Marketing Concepts

Register now!

Be sure to bring a tall stack of business cards for this exciting, new event format. We will eat first, then have three "round robin" structured discussions with our presenters. Everyone will participate in all three topics. Bring a small notebook because the "circle" will not be at the tables!

May's interactive networking luncheon introduces you to three powerful marketing concepts that "Create Marketing Results."

Linked In
Powerful Positioning
Market Sales, Not Mistakes

For each topic, you will participate in a structured 20 minute discussion. You then "rotate" to your next topic, table, and new tablemates. You are guaranteed to learn and network while creating marketing results.

Linked In
with Kim Walsh

  • Why use LinkedIn?
  • What’s important to put in your profile?
  • How do you build your network?
  • What strategy works for getting business?
  • When someone asks for a recommendation: How to politely say no?

Kim Walsh is the CEO of Boston Web Creative, a social media marketing and web design company. Kim has successfully directed national sales in the areas of footwear, customer products, marketing and strategic consulting.

Barbara BixPowerful Positioning
with Barbara Bix

  • Who are your most promising prospects?
  • What’s their most pressing concern?
  • How will you address them? / What’s your solution?
  • What makes your solution a better choice than others they’re probably considering to accomplish the same goal?

Barbara Bix, Principal, BB Marketing Plus, works with professional services, health care, and high technology organizations to capture higher revenue business—more quickly. After graduating Wharton with an MBA, she co-founded a software company and then marketed products for EMC, Motorola, General Electric and Wang.

Susan LaPlante-DubeMarket Sales, Not Mistakes
with Susan LaPlante-Dube

You’ve just finished talking with a potential client. The prospect seemed positive and enthusiastic, and you think you’ve landed the business. But nothing happens. Reduce or even eliminate these disappointing situations by learning:

  • How do you nurture leads (and how often)?
  • When do you ask for the sale?
  • How does your prospect make decisions?

Approach the sales process with greater confidence. Learn the skills you need to make the sale, not the mistakes. Improve your sales process right now!

Susan LaPlante-Dube is President of Precision Marketing Group, based in Framingham. PMG has been recognized for excellence in marketing with 8 international MarCom Awards over the past three years. Susan has been published in Women's Business Boston and the Boston Business Journal. She has spoken with audiences worldwide on a range of topics and was invited to be one of Office Depot's featured speakers in the Web Café series.

Date:
Wednesday, May 19th
11:30 am – 1:30 pm

Location:
Hyatt Regency Cambridge
575 Memorial Drive, Cambridge MA
Hyatt
14th floor: Empress Room
Note different floor location!

Menu:
Garden salad, with choice of:
   * Herb-crusted Chicken Breast with Marjoram & Syrah Sauce
   * Herb-grilled Salmon with Bordelaise & Beurre blanc sauce
   * Chef's choice of Vegan Entrée
plus a seasonal dessert

Fees:

$35 members of WIBC,
strategic partners (NEWBO, Simmons),
first-time guests
$30 students
$45 non-members
$70 non-member & first-time guest

Validated parking only $12.00

$10 surcharge on registrations after midnight on Friday, May 14th.

Payment must be received by Friday, May 14th to guarantee your seat and menu choices.

For more information:
Call 617-661-WIBC (9422)

Register now!

Future WIBC events

Theme for 2010:
Building Your Business in the 21st Century

Jan 27: Jumpstart Your Revenue
Mar 17: Tap Into Your Email Marketing Potential
May 19: Create Marketing Results
Sep 15: Laugh All the Way to the Bank
Nov 17: Make Your Website Effective

Strategic partners

Our strategic partners include:

 

 

March 2010: eNewsletters with Corissa St. Laurent

March 2010: Corissa St. Laurent of Constant Contact speaks to WIBC'ers about growing business with eNewsletters.

Zakim bridge viewed from harbor boat cruise

July 2009: WIBC's Shelly Berman-Rubera and eWomenNetwork's Marie Warner, jointly hosting our summer cruise.

May 2009: Building Your Brand with Lyn Chamberlin

May 2009: Lyn Chamberlin, Emmy-award winning TV producer and principal of Skye PR, shows WIBC'ers how to "Build Your Brand from the Inside Out"

March 2009: Success Factors with Janet Powers, Loretta DeGrazia, and Paige Arnof-Fenn

March 2009: Three remarkable women share key factors in their success (left to right): Janet Powers, President and Founder of Diva Toolbox. Loretta DeGrazia, President and Founder of East Coast Petroleum. Paige Arnof-Fenn, CEO and Founder of Mavens & Moguls.

WIBC members enjoying last year's cruise

Jan 2009: WIBC'ers enthusiastic about launching a "World Wide Rave"
of their own

 

photo credits: Ellen Callaway
www.callawayphoto.com