Create Marketing Results!
Three Powerful Marketing Concepts
Register now!
Be sure to bring a tall stack of business cards for this exciting, new event
format. We will eat first, then have three "round robin" structured discussions
with our presenters. Everyone will participate in all three topics. Bring
a small notebook because the "circle" will not be at the tables!
May's interactive networking luncheon introduces you to three powerful
marketing concepts that "Create Marketing Results."
Linked In
Powerful Positioning
Market Sales, Not Mistakes
For each topic, you will participate in a structured 20 minute discussion.
You then "rotate" to your next topic, table, and new tablemates. You
are guaranteed to learn and network while creating marketing results.
Linked In
with Kim Walsh
- Why use LinkedIn?
- What’s important to put in your profile?
- How do you build your network?
- What strategy works for getting business?
- When someone asks for a recommendation: How to politely say no?
Kim Walsh is the CEO of Boston
Web Creative, a social media marketing and web design company.
Kim has successfully directed national sales in the areas of footwear, customer
products, marketing and strategic consulting.
 Powerful Positioning
with Barbara Bix
- Who are your most promising prospects?
- What’s their most pressing concern?
- How will you address them? / What’s your solution?
- What makes your solution a better choice than others they’re probably considering
to accomplish the same goal?
Barbara Bix, Principal, BB
Marketing Plus, works with professional services, health care,
and high technology organizations to capture higher revenue business—more
quickly. After graduating Wharton with an MBA, she co-founded a software
company and then marketed products for EMC, Motorola, General Electric and
Wang.
 Market Sales, Not Mistakes
with Susan LaPlante-Dube
You’ve just finished talking with a potential client. The prospect
seemed positive and enthusiastic, and you think you’ve landed the business.
But nothing happens. Reduce or even eliminate these disappointing situations
by learning:
- How do you nurture leads (and how often)?
- When do you ask for the sale?
- How does your prospect make decisions?
Approach the sales process with greater confidence. Learn the skills you
need to make the sale, not the mistakes. Improve your sales process right now!
Susan LaPlante-Dube is President of Precision
Marketing Group, based in Framingham. PMG has been recognized
for excellence in marketing with 8 international MarCom Awards over the
past three years. Susan has been published in Women's
Business Boston and the Boston Business Journal. She has spoken with audiences worldwide
on a range of topics and was invited to be one of Office Depot's featured
speakers in the Web Café series.
Date:
Wednesday, May 19th
11:30 am – 1:30 pm
Location:
Hyatt Regency Cambridge
575 Memorial Drive, Cambridge MA
14th floor: Empress Room
Note different floor location!
Menu:
Garden salad, with choice of:
* Herb-crusted Chicken Breast with Marjoram & Syrah Sauce
* Herb-grilled Salmon with Bordelaise & Beurre blanc sauce
* Chef's choice of Vegan Entrée
plus a seasonal dessert
Fees: |
| $35 |
members of WIBC,
strategic partners (NEWBO, Simmons),
first-time guests |
| $30 |
students |
| $45 |
non-members |
| $70 |
non-member & first-time guest |
Validated parking only $12.00
$10 surcharge on registrations
after midnight on Friday, May 14th.
Payment must be received by Friday, May 14th to
guarantee your seat and menu choices.
For more information:
Call 617-661-WIBC (9422)
Register now!
Future WIBC events
Theme for 2010:
Building Your Business
in the 21st Century
| Jan 27: |
Jumpstart Your Revenue |
| Mar 17: |
Tap Into Your Email Marketing Potential |
| May 19: |
Create Marketing Results |
| Sep 15: |
Laugh All the Way to the Bank |
| Nov 17: |
Make Your Website Effective |
Strategic partners
Our strategic partners include:
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